We are seeking a dynamic and experienced Social Media Executive to join our team at MaRS BIM Solutions. As a leading BIM Services provider, we are dedicated to transforming the construction industry through innovative Building Information Modeling solutions. In this role, you will play a crucial part in enhancing our online presence and driving engagement across various social media platforms, including LinkedIn, Facebook, Instagram, and Twitter.
Key Responsibilities
- Develop and execute comprehensive social media strategies across LinkedIn, Facebook, Instagram, and Twitter.
- Tailor content and campaigns to each platform’s audience and requirements.
- Craft compelling text for posts across all platforms, maintaining consistency with brand messaging.
- Generate visually appealing assets, including images, videos, and documents (PPT/PDF), to effectively showcase our BIM expertise.
- Respond to comments, messages, and interactions, fostering positive relationships with our audience.
- Monitor and analyze key performance metrics for all social media channels.
- Provide regular reports on campaign performance, offering insights and recommendations for optimization.
- Ensure a cohesive and synchronized approach to social media campaigns across all platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Executive, with expertise in LinkedIn, Facebook, Instagram, and Twitter marketing.
- Ability to work independently and collaboratively in a fast-paced environment.
- Creative mindset with the ability to think strategically and execute tactically.
- Familiarity with social media analytics tools.
- Excellent written and verbal communication skills.
- Proficient in graphic design tools and video editing software.
